Shark Infested Surfing !!
Shark Infested Surfing
I
ve been using the internet since its heyday around mid 1997. One of the first things I learned as I incorporated usage of the internet into my recruiting practice is to be wary of
sharks
when entering the
surf
.
It became quickly apparent that price gougers seemed to be waiting at every off ramp on the information superhighway. Here are just a few of my expensive lessons which may help others avoid making similar mistakes.
1. Always obtain competitive pricing and quotes from different
web developers
before choosing one!
I had once hired a now defunct
design
firm (term used loosely as the original design seemed like something my 6 year old daughter could have put together) to create my first IRES web site. It was very plain looking
and cost me about $2,000 to boot. Less than a year later I asked how much it would cost to be able to
Upload
current job openings onto the site without having to program in html. I was told an
admin
program could be built, and installed for about $800.00 and fifty dollars per month to maintain it. This program would allow me to access the site using an ordinary browser (such as Internet Explorer), enter a password, and upload job descriptions and titles each week.
I quickly found out a month or so later after purchasing this admin program that I had been had
Big Time! Turns out such programs that perform these functions are widely available as
shareware
. This means they are provided to programmers and designers (or your son or daughter for that matter) entirely for free!! I have such a cgi program now operating on www.iresinc.com (look under the articles archive link at the bottom of the articles/news page) and it doesn
t cost me one penny to maintain monthly either! I lost about one thousand dollars (the $800.00 to set up plus the few months I paid the monthly fees) as a result of not having adequate knowledge. The company I used was DFX marketing here in N.J. which thankfully, no longer exists. I have vowed I would not let myself get
bitten
by this type of shark again!
2. Make sure you choose the right
web designer
.
Depending on your needs, you may not need a
designer
at all. You may need a cgi programming expert (these are the programs which operate classified ads, or listings of any type). Then again, you may actually need a GRAPHICS specialist if what you really want is an attractive home page that grabs attentions.
After investing $3,000 on my first web site ($2,000 for original site plus another $1,000 for an automated job listings page), I scrapped it for a
nicer looking
site which cost me another $1,500 last year (January, 2000). I still didn
t like the look and felt it was an uphill struggle getting the
designer
(she really knew little about graphics) to provide the spiffy look I sought.
Finally, this year, I paid another $550.00 to a Canadian graphics expert which gave me precisely the look I had been seeking since 1997! The irony is, the most attractive work which pleased me the most turned out to be the LEAST expensive! Turns out I never needed a Web Designer in the first place (especially if you will be providing copy content, text, and general layout)
what I needed all along and everyone failed to tell me was a Graphics Specialist !
3. If they don
t ask you in-depth questions, and don
t provide a contract in writing, don
t do business with them!
This year, when I found out my hosting company was acquired, and hence, moving all web sites to the parent company
s servers
I found myself in need of a cgi programmer again that could fix
broken links
created by the hosting server move.
One company, which convinced me they were able to do this work, asked for a $250 deposit. They stated it would only require $550 to complete the fixing of the
broken links
. I thought this was high for what should be routine work, but agreed anyway. Just as the work was proceeding the designer
s wife stepped in and began changing prices.
My husband should have said $750
she said in one call. Then an hour or so later the same day, changed it to
$1,000
. Apparently she thought she had Bill Gates
cousin on the other end and kept raising the fee.
Furious with what I considered highly unprofessional behavior, I cranked up my pc and pointed my browser to
cgi programmers
conducting search after search. I found one that had been doing such work for 15 years. He stated it should take no more than two hours work and charged me $80.00 per hour
a total of $160 for the same work another wanted to charge $1,000 for!!
This would be a difference of one hundred percent in pricing ! I know use David Black of Houston, Texas for nearly ALL my web work as I have found this gentleman to be the most trustworthy and straightforward of all I
ve ever dealt with.
Before hiring ANYONE to outsource your web site related work, DO YOUR HOMEWORK first! And don
t be shy to quickly cancel any working relationship that is not moving forward to your liking!
If you have any doubts, I suggest placing a clause in your web related contracts that state if you are dissatisfied you can cancel at anytime and not be liable for any further payments.
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by Frank G. Risalvato, CPC CEO IRES, Inc.
Mr. Risalvato is an author/lecturer and writer on the subject of Internet recruiting
and his articles appear in several business publications nationally.
Copyright 8/2001 IRES Inc. All rights reserved.
www.IRESinc.com
191 Hamburg Turnpike, Pompton Lakes, NJ 07442
973-616-8800 info@iresinc.com
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