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Do I Really Need A Cover Letter?

November 18, 2019 | By | Reply More

Do I Need Cover Letter

Is a cover letter still important? Do hiring managers even read them?

 

Writing your cover letter will be easier when you think of it as a tool for building relationships.

 

Resumes are hard enough. But with a few tweaks here and there, they can be tailored to whichever company you’re applying to with a minimal amount of mental stress.

 

Cover letters, however, are a different story. It can be difficult to tailor a cover letter to each company you apply to. So, I’m sure this question has crossed the minds of many job seekers: Are cover letters really still necessary?

 

The answer: Yes. Just not as much as they used to be.

 

Let’s consider the purposes of cover letters and the principles behind them. You can use these principles to guide you when you craft your next cover letter to make you stand out from the rest.

 

 

Principle purposes of a cover letter

Think of it this way: your resume lists your stats, your cover letter interprets them and makes those stats personal. However, you need to “translate” those stats into a “language” each individual reader can understand.

 

Principle 1:

Your cover letter tells the reader why your cookie-cutter qualifications are “out-of-the-world”.

 

To craft an effective cover letter it’s helpful to understand the purpose of a cover letter. Why do employers want them? Why are they so important that recruiters and hiring managers may specify,  “Resumes without cover letters will not be accepted?”

 

Cover letters help recruiters and hiring managers differentiate between candidates possessing similar experience. (Read: Similar stats.) After all, they expect that candidates applying for a position will meet the basic requirements spelled out in the job ad. It’s your cover letter, then, that will tell them why your qualifications are better.

 

 

“[Hiring managers] read pages upon pages of very qualified people describing their very relevant qualifications—so, unless you’ve done something really out-of-this-world, yours may or may not stand out,” writes Kathryn Minshew of The Muse.

 

 

Principle 2:

Your cover letter tells the reader why you want to work at their company, not just at any company.

 

Another purpose of a cover letter is to talk about the employer, not yourself. The resume is all about you— what you’ve done for whom, what you learned and where, and when all those things took place. A cover letter tells the hiring manager why you are interested in their company, and specifically why you want to be there.

 

If you think about it, does it make sense to work for a company you know nothing about? Of course not! So, once you’ve thoroughly researched a company and understand their mission, culture, and goals you should have plenty of reasons to give the hiring manager about why you want to work them.

 

 

Don’t confuse this with flattery. Find things you truly admire about the company and spell it out for them. Otherwise, it becomes like a bad first blind date:

 

 

Date: “From what I’ve read, you seem like a fabulous person. So, what made you want to meet me?”

(Person waits for you to say what attracted them to you.)

 

You: “Well, I have a lot to offer and I want to share this with someone.”

(Person’s confidence and hopes are instantly deflated. )

 

 

resume vs cover letter

Think of a resume as your stats, and a cover letter as making them personal.

 

Principle 3:

Your cover letter tells the reader that you understand their needs and you are the one to help meet those needs.

 

A cover letter helps the hiring manager see that you truly understand their needs. It tells them how you will use your skills to help care for them. However, talk is cheap, so you should offer at least one concrete example of a need you can meet or a problem you can solve.

 

Remember, this is about a relationship. You’re telling the recruiter that you paid attention to them, you noticed that they have a few pressing needs, and you can help them by doing XYZ for them. (“I would like to use my experience at UBS to increase your decreasing number of trading accounts by 50% within the next six months.”)

 

 

Are cover letters actually read?

After learning so much about a prospective employer and bending over backward to woo them with your cover letter, will your cover letter even get read? Maybe.

 

I’ve used the words “recruiters” and “hiring managers” somewhat interchangeably in this article. But now I need to point out their crucial differences. Recruiters’ jobs are to locate candidates, screen them, and “sell” the job opening to the candidate. Then, they pass on to the hiring manager any candidates that, on paper, are fit for the open positions.

 

Recruiters admittedly rarely read cover letters. They don’t aim to make a personal connection with you. Heck, most of the time they don’t even work for the company with the position they’re trying to fill.

 

A hiring manager, on the other hand, is from the company’s human resources department, and  who says “yay” or “nay” to a candidate. It will fall on them if someone they hire is not a good fit. They’re not only interested in a candidate’s qualifications; but, they also need to get a solid feel of their likeability, their soft skills, and their ability to communicate.

 

Even so, hiring managers may have hundreds—or thousands—of pre-qualified applications to sift through for a single position. So, they skim, toss. Skim, set aside. Skim, toss. That’s why  your cover letter needs to be “disruptive”. Your cover letter needs to pull them immediately off of autopilot by establishing a connection.

 

How? By focusing on the above-mentioned three principles.

 

 

“The purpose of your cover letter is to draw recruiters in and entice them to read your résumé. You need to make sure that every sentence is highly relevant to the target company and proves how you could add impact.”  Andrew Fennell for Fast Company

 

 

LinkedIn profiles instead of cover letters

These days, many hiring managers are asking for the URL to your LinkedIn profile instead of a cover letter. While this makes things much easier for both of you, it should also put you on high alert.

 

Sharing your LinkedIn profile offers you an opportunity that a cover letter doesn’t, such as providing links to articles you’ve written, showing off your professional networking groups, and featuring recommendations from people with whom you’ve worked.

 

Also read:  May I See Your Job References, Please?

 

However, this also means that if a hiring manager checks your LinkedIn account, they’ll take the time to find you on other social media platforms. And remember: hiring managers are interested in your personal characteristic to help them evaluate how you will get along with others, gauge how reliable you are, and estimate your soft skills.

 

According to study findings from First Advantage, more than 60% of employers DO check candidates’ Facebook, Twitter, and Instagram accounts. They say they’re looking for indications of violence, drug use, and bigotry. But even if they don’t see any of these things, they will still walk away with an impression of you as a person.

 

Staffing firm, The Lee Group, points out that  “jobseekers with active Facebook profiles should think about what they post on their personal page and how it may be perceived by a recruiter.” [Emphasis mine.] Don’t forget that recruiters are human, and perception is everything.

 

Also read:  Your Social Media Habits and Your Job Search

 

 

Using both a cover letter and a LinkedIn profile

Employers that ask for your LinkedIn URL along with a cover letter are doing you a favor. A social profile is what you choose to show the world at large. They are personal, but not addressed to anyone individually.

 

A cover letter allows you to tailor your profile (if you will) to the individual company with whom you want to work. This is obviously to your benefit.

 

 

Wrapping it up

Cover letters are still important in the application packet, even though nearly half of all hiring managers don’t read them. They offer you a 50/50 chance to stand above the rest.

 

When you craft a cover letter, think about relationships. Using the three principles here are all about keeping relationships at the forefront in your writing.

 

Many employers are requesting to see candidates’ LinkedIn profiles either in lieu of, or along with, cover letters. This is a great opportunity to really impress a hiring manager. It is also an alert to  consider how you might be perceived on other social platforms.

 

 

The perfect cover letter?

  • One that “disrupts” the reader into paying attention.
  • One that makes a very real connection to the reader.
  • One that makes the reader feel you understand them and are able to help them.
  • One that makes you a head above all the rest.

 

 

Note:  If you have any concerns about hiring managers viewing your social media profiles and want to know how to clean them up, download our free guide, The Complete Guide To Cleaning Up Your Career Strategy, for tips on how to find forgotten accounts and clean up the ones you have.

 

 

Your Turn: What part of writing a cover letter is most difficult for you? Talk to me here or meet up with me on LinkedIn or Facebook!

 

 

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Category: Cover Letters, Featured, Resumes, Telecommuting

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About the Author ()

Pamela La Gioia has been researching and writing about remote work since the early 1990's. She is CEO/Founder of Telework Recruiting, the leading provider of technical and professional remote career opportunities.

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